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Our Commitment to Travel Sustainability
At Go Real Travel, sustainability is central to how we design experiences, choose partners, and operate as a business. We are committed to responsible tourism practices that protect destinations, create economic value for local communities, and maintain transparent, ethical governance as we grow. Our ESG framework guides decision-making across all areas of the company.
ENVIRONMENTAL RESPONSIBILITY
Low-Impact Travel Design
We encourage thoughtful, environmentally conscious travel choices through itinerary design that prioritizes walking tours, public transportation, trains, and small-group experiences over carbon-intensive alternatives like bus tours, rental cars, or river cruises. We teach travelers to use public transportation rather than rely on car transportation or hop-on-hop-off bus tours that push travelers into the same overcrowded locations.
Partner Standards
We collaborate with local accommodations and local tour guides that demonstrate strong environmental practices, including reduced energy use, water conservation initiatives, and responsible waste management.
Waste Reduction & Digital Operations
To minimize paper use, we provide digital travel documents, app-based trip materials, and operate with cloud-based systems that reduce printing and office waste.
Climate Awareness
We promote awareness of climate impact by educating travelers on sustainable behaviors during their journey—such as reducing single-use plastics, respecting protected natural areas, and supporting conservation-minded businesses.
SOCIAL RESPONSIBILITY
Supporting Local Communities
We invest in local economies by working exclusively with local guides and small businesses, and booking regionally owned hotels whenever possible. Our itineraries highlight artisans, family-run restaurants, and heritage sites to ensure tourism dollars stay within the community.
Reducing Crowding & Spreading Tourism Benefits
We design itineraries that ease pressure on the most overcrowded hotspots by balancing “must-see” attractions with off-the-beaten-path neighborhoods, lesser-known cultural sites, and alternative time slots that still deliver a “wow” experience. Unlike river cruises and big bus tours which concentrate large groups into the same few headline attractions on the same rigid schedules, we encourage deeper exploration and more time spent in each destination, helping protect fragile heritage areas, improve quality of life for residents, and spread tourism benefits more evenly across local communities.
Responsible Accommodation Choices
We avoid accommodations that contribute to housing pressure, especially short-term rentals that remove apartments from the long-term market and can erode neighborhood stability. When possible, we prioritize properly licensed, locally owned hotels and responsible operators that support the local economy without reducing affordable housing for residents.
Cultural Preservation
Go Real Travel is committed to showcasing cultural traditions respectfully. We curate experiences that celebrate authentic local heritage, including Jewish history, medieval architecture, World War II memory, and regional cuisine, while avoiding exploitative or commodified tourism.
Fair Labor & Ethical Partnerships
We partner with companies that provide fair wages, safe working conditions, and inclusive hiring practices. We avoid suppliers who do not meet ethical labor standards or who engage in discriminatory behavior. We also don’t use tip-only “free walking tours,” because that model often creates unstable, inconsistent pay for guides and can incentivize high-volume, scripted experiences over sustainable, fairly compensated local work.
Traveler Education
Our travel app includes cultural guidance, etiquette tips, and meaningful historical context to help travelers engage with destinations responsibly and respectfully. We also encourage private guided tours when appropriate, so travelers can learn in depth and connect through real conversation—meeting locals, asking questions freely, and engaging with communities in a more personal, meaningful way.
GOVERNANCE & ETHICAL PRACTICES
Transparency & Accountability
We maintain clear communication with travelers, suppliers, and partners regarding pricing, cancellation terms, and operational policies. We strive for honesty, accuracy, and integrity in all information provided.
Data Protection & Privacy
Go Real Travel is committed to protecting traveler information. We implement strong digital security practices, respect customer consent, and use personal data only for essential travel-related purposes.
Responsible Growth & Continuous Improvement
Our ESG commitments are reviewed annually to ensure alignment with industry standards and evolving sustainability best practices. We evaluate internal processes, partner relationships, and product design to continually reduce negative impact and increase positive contribution.
Community Engagement
We actively seek partnerships that promote sustainable tourism development, including conservation groups, cultural preservation organizations, and local advocacy initiatives.
Our Promise
By choosing Go Real Travel, travelers support a company built on responsible tourism values: minimizing environmental impact, uplifting local communities, and upholding transparent governance. We believe travel should enrich both the visitor and the destination—and we are dedicated to protecting that balance for generations to come.